Business cards are printed cards carrying personal or business information regarding an individual or organization. They are commonly shared as a memory aid and a convenience during more formal introductions. Many people consider that they are more than enough in conveying one’s name, contact details, and address for official purposes.
There are many types of business cards: business cards for corporations; business cards for the self-employed or those running their own business; business cards with pictures; and even business cards for mailing purposes. The first two categories carry a certain amount of professionalism in them, while the last one is mainly for personal use. The personal type of printed business card bears contact information like name, address, phone number and e-mail address. It is given out when greeting other individuals and is mostly used by young people. Corporate business cards carry corporate logo, name of the company and its logo, products and services offered and its objectives. The other two are mainly personal and contain contact information only.
Printing these business cards has become easier through business card software. With the help of this software, one can create and print professional-looking cards even without technical knowledge on printing. This means that business card software is also responsible in creating cards made of attractive materials.
Today, there are several companies that offer business cards made of durable plastic and laminated with vinyl to increase the longevity of the materials. These are also laminated with metallic foil that protects the contact information from scratches and oxidation. Since the business cards are used by people almost every day in different places, it should be durable and long-lasting. This means that the design of the card should be attractive enough to capture the attention of the viewers. The layout and overall appearance should be attractive enough for it to retain the attention of the viewers until the time they return to the place where the business cards were printed.
When designing business cards, the graphic designer usually goes for simple and elegant designs. He usually starts with black font and a dark color. The reason behind this is to make sure that the layout and overall appearance of the business cards will not go heavy on the eyes and does not distract from their sight. Black on white gives a very stylish look and is very eye-catching. Aside from the black font and the dark colored business cards, the other thing to consider is to pick up the right card stock.
When looking for a good business card template, you need to make sure that the design is clean and simple and fits the personality of your business. If you feel that your personality is creative and you have a good imagination, then you can try other designs or choose a good business cards template that comes with innovative ideas. There are a lot of sites that offer inspiration and tips to make the business cards more creative and unique.
Now, when it comes to printing business cards, you need to be very careful about the choice you make. Do not be tempted to use the services of the cheapest printer as your choice might result in poor quality printed business cards. Remember that these are your advertisements so it should be worth every penny you spend. You would want people to notice you even before they know who you are.
To increase the chances of your business cards being noticed, it is advisable to include social media icons. This includes Facebook, Twitter and Google+ icons. You can also use LinkedIn, Pinterest and Digg buttons in the business cards to attract more customers and increase the visibility of your business card. A business card with all these buttons should be printed on quality card stock. Avoid cheap printed business cards as they tend to give poor quality. Remember, the printed business cards play an important role in conveying your message and in bringing in potential customers and clients.